Crisis Comms. Strategic Response. High stakes PR for leaders who can't afford the wrong headline

When it’s time to speak up or shut it down, I know what to say (and what not to say).

If you find yourself in a sticky, painful, or potentially "cancelling" moment, it's natural to go into fight, flight or freeze. That makes sense. It feels like your brand, your reputation and therefore your safety is being threatened.

But just like you'd rely on a trained first responder to help you in a medical emergency or teach you how to be prepared for a natural disaster, you should rely on a trained crisis communicator to step in when it feels like everything is on the line.

Because the reality is, it is.

In the age of cancel culture, one perceived wrong move can quickly erode trust.

Most leaders wait too long to address a crisis. By the time the message cracks publicly, repair is 10x harder. Let’s get ahead of that. I'll keep you in the driver's seat of your message instead of letting it go off the rails. I calmly and strategically, before, during or after the storm.

    • 90-minute strategy session

    • Stakeholder mapping, audience analysis, risk assessment

    • Messaging toolkit

    • Holding statements, response templates (internal and external)

    • Scenario planning (custom PDF flowcharts and timelines)

    • 1:1 live media training (30 to 60 mins)

    • Social media response guidance

    • Voxer/email support

    • Ongoing monthly PR/crisis retainers

    • Executive spokesperson training

    • Team-wide crisis communication alignment and training

Public relations professional talking to the media during a press conference

Results you can expect

  • Clear, confident messaging under pressure so you can lead through a crisis with your reputation (and sanity) intact

  • Strategic preparation for high-stakes moments like launches, layoffs, leadership shifts, or media events, so you're in control of the message from the start

  • Pre-mapped crisis scenarios and messaging, so your response is fast, aligned, and ready before the chaos hits

  • Credibility with media and stakeholders, even in tense moments, so you preserve trust and move forward without long-term brand damage

  • Stronger team alignment during urgent or emotional situations so you can lead the response instead of managing internal confusion

  • Real-time guidance on when to speak up (and when not to), so you can show up as an informed, values-aligned leader during news cycles and trending issues

Custom pricing based on scope and urgency, with ongoing support retainers available as needed.