Get Your Business Major Media Coverage That Brings Pre-Sold Clients To Your Door
— without posting five times a day or spending a fortune on ads
Get your own fractional PR consultant for a year, at a sliver of what an agency charges, so your business gets the kind of media features that magnetize your ideal clients.
For the business owner who's already great at what they do and wants 2027 to be the year everybody hears about it.
CAM 1 · 00:00:05:00REC
Where Grace has reported the news and spoken on the record:
Picture it: a reporter quotes you as the expert. A podcast host introduces you to her whole audience. And a new email lands in your inbox: “I saw you on the news. How do I work with you?” You get the hours you're currently pouring into making content back, and your coverage turns into revenue from clients who already trust you before the first call.
Most business owners are trying to grow a big organic following on social media, hoping that if they have a big enough follower count they'll be seen as an expert, and maybe that will earn them credibility with press and media opportunities.
This is a longer, slower way to build a reputation, and find an audience of buyers.
Smart CEOs are going the PR route — getting their business featured in news, magazines, big podcasts, and other major media outlets, which brings ideal clients by the thousands straight to you.
The problem is, hiring a PR agent is thousands of dollars a month, and many small businesses just can't justify the expense.
This is exactly why
Good News Grace created the Media
Maximizer Mastermind.
This private PR program allows you to hire a decorated TV reporter turned PR Specialist as your Fractional PR Agent.
You'll learn exactly how to create pitches that get major media attention — AND be able to submit all of your pitches, press releases, and story angles for feedback all year long.
Suddenly doors you couldn't get your foot in will be swinging wide open, and your business will be getting the coverage (and customers) it deserves.
The Media Maximizer Mastermind
The Media Maximizer Mastermind gets you a fractional PR consultant for a year: Grace helps you find the stories worth telling in your business, reviews every pitch before it goes out, and teaches you how to turn the publicity into clients who arrive ready to pay.
You see people in your industry on TV, in magazines and on big podcasts. Why them?
Your clients love your work, and your referrals rave about you. You're ready for thousands more people to know about your business. Then you see someone in your industry featured on the news again, and you ask yourself one question: “What do they have that I don't?”
A PR calendar, a newsworthy pitch, and, more than likely, a publicist helping them build media relationships.
But that can cost several thousand dollars a month, and trying to do it yourself is nearly impossible, because you don't know who to talk to, or what to say to get their attention.
Maybe you sent a press release once and heard nothing. Maybe you paid an agency and couldn't tell whether they were doing anything at all. So you keep posting content, hoping the algorithm finally notices you, while the speaking invitations, expert quotes and features go to someone else.
Sound familiar?
“I'm great at what I do, but nobody knows about me.”
“I post all the time, and nothing happens.”
“The algorithm changed again. I can’t keep up.”
“I have to prove myself on every single sales call.”
And as long as nobody else is telling your story, you stay the best-kept secret in your industry, no matter how much time you spend on marketing.
The Media Maximizer Mastermind solves all that.
Here's what changes when other people start telling your story:
- Hours back every week. You no longer have to spend hours a week creating content and hoping the algorithm gets it in front of the right people. You post on social media because you want to, not because you have to.
- More effective sales calls. When clients come to you pre-sold because they saw your media feature, they already want to buy. Sales calls become a formality.
- You become the go-to expert. Once you're featured as an expert once, you're in the door. Podcasts, speaking engagements, and other media opportunities start coming to you, without you needing to pitch.
- Proof that lasts. Social media posts only last a couple days. But stories about you will stay online for years, so anyone who looks you up will find proof of your expertise, no matter how long ago the press came out.
- Prices that match your work. The credibility you gain through earned media will position you as the top choice. The influx of pre-sold clients will fill out your calendar. Your position as an expert validates your prices — even if you raise them.
The proof: As a PR Agent, I got my non-profit client 7 segments on a local morning show. As a result, their event sold out for the first time ever. Attendees said, I signed up because I saw it on the news.
Being in the Media Maximizer Mastermind is like having a TV news producer and a publicist in your corner for a whole year. Here's why it works:
Earned media first.
Most business owners try to grow a big following first, hoping it will prove they're good enough for the press. The Media Maximizer Mastermind goes the other way. One story in an outlet your buyers trust puts you in front of thousands of new people at once, and earns you trust, because someone else is vouching for you.
Those people come find you, follow you and buy from you.
And the story stays online for years, so your credibility and reach compound over time.
You can build the relationships yourself.
Journalists are searching for good stories every day, and you can be the one who brings them. Once you know how to pitch in a way that helps the reporter, you can build those relationships yourself, without hiring a publicist to do it for you.
Send a reporter a story they want to cover, and they remember your name. Over time, reporters start calling you, and those relationships belong to you.
Inside the mastermind you learn how, with Grace checking every pitch before it goes out — so your pitches finally start getting attention.
How the year works
Here's what a month looks like:
- Week 1Watch a short lesson and pick the one story you'll pitch this month.
- Week 2Bring it to live coaching and leave with a sharper angle and the exact words to lead with.
- Week 3Send your pitch to Grace. She tells you what to change and what to keep, and then it goes out.
- Week 4Bring what happened to live coaching, follow up, and line up next month's story.
You'll create and pitch one story a month, with expert eyes on it so that every pitch goes out optimized for a "YES!" Before you know it, the earned media opportunities will be rolling in.
What to say to get your story picked up
In short, focused lessons, you'll learn to speak the language of PR: how to pitch your story so journalists want to run it. Those journalists can put your message in front of thousands of your ideal customers. You'll know when to pitch, who to pitch, what to include and what NOT to say, so that you can start getting earned media NOW.
What you will learn:
- Newsroom 101how stories get chosen, so you understand exactly what to pitch and when to get your story picked up.
- Your expert angleWith Grace as your PR and Communications strategist, you'll clarify exactly what you want to be known for and how to communicate it clearly every time, so that your ideal clients know exactly why they want to pick you.
- Your pitch calendarThe key to effective, ongoing PR opportunities is TIMING. You need to know WHEN outlets are looking for stories, and what kind of stories they're looking for at that time. By creating a pitch calendar, you give yourself plenty of time to craft and send the perfect timely pitch that gets you relevant coverage.
- Your media listIn order to get your business covered by media outlets your ideal clients are paying attention to, you need a list of exactly who to send your story to. This is a huge part of what PR agents are charging for — the contact list and relationships they've built. Now you'll be able to build your own.
- The pitchGrace will show you how to craft a pitch that gets attention. You won't need to rely on a PR expert to write press releases for you. You'll know exactly how to put together the kind of pitch that gets your business featured in the media.
- Reporter relationshipsPR is a relationships game. The big expensive PR firms are charging you for their relationships — journalists trust them, so they pick up the phone when they call. You're going to develop these relationships yourself, so that not only do your pitches get picked up, but reporters start calling you to ask if you have any stories for them this month.
- Media trainingThe people who look so polished and professional on TV, who speak so confidently about who they are and what they do? They've had media training. And now you will too. You'll learn exactly how to show up on camera and stay on message — even if they fluster you or ask you a question you weren't expecting.
The Fool-Proof Pitch Method
Inside the Media Maximizer Mastermind you'll learn Grace's signature Live In Five Method, so every story you send has exactly what a reporter needs to say yes.
This simple method will demystify pitching, and make it easy for you to create and send irresistible pitches confidently and quickly.
Live coaching 2x a month with your fractional PR consultant
This is where you get the expert help that usually costs thousands a month on a private retainer. Every other week, bring a real story to the hot seat and leave with a sharper angle, a stronger hook and the exact words to lead with. Working journalists and PR pros join as guests and tell you what makes them say yes. Can't make it live? Don't worry. Every call is recorded, and you can submit questions in our private group.
Your pitches reviewed by Grace, plus a crew that keeps you going
Before you send a pitch to a reporter, you send it to Grace, and she tells you exactly what to change and what to keep. The same goes for your press releases, story angles and pitch calendar.
Pitch feedback, press release review and personalized story angles are what businesses pay a PR agency thousands of dollars per month for.
Between calls, the group support keeps you accountable and is there with you to celebrate every win along the way.
Break Glass Crisis Comms Session
When big businesses face challenges or setbacks, they have a crisis communication PR plan in place so that they know exactly what to say to come out unscathed.
This is another thing PR agencies charge thousands for, that you'll have in your back pocket as a member of the Media Maximizer Mastermind.
Once during your year, you get a private 1:1 crisis communication session with Grace, to handle any emergency that may arise.
A product flops. A reputational risk surfaces. A community-wide emergency lands on your doorstep. Or maybe you're spiraling about the bold story you pitched that could be exactly what your business needs, or could get you cancelled.
Grace will help you build a level-headed game plan and get ahead of the story, so you control the message.
You will be guided through a high stress and dynamic situation, so you can communicate confidently, while protecting your reputation and your business.
The businesses who come out of a tough situation unscathed are the ones who get great advice on what to say and how to navigate the situation with Grace.
Inside the Media Maximizer Mastermind, we've got you covered.
“I worked alongside Grace during her time with the Seattle Fire Department… She kept her cool in extremely high-stress situations.”
Twelve months from now
You open your inbox on a Tuesday morning, and there it is: a producer you have built a real relationship with needs an expert for Thursday's show. She thought of you first.
Further down, a new kind of message: “I saw your interview on the news. How do I work with you?” These people arrive already convinced you are the expert, because a media outlet they trust said so first. They arrive cash-in-hand, ready to buy your highest-ticket package.
Your social channels are growing on their own, filling with people who found you through your coverage. Speaking invitations come to you. When someone (or an AI search engine) goes looking for an expert in your field, your name surfaces, because your expertise is on the record. The invitations multiply. And for the first time in a long time, you are not explaining who you are or why your story matters. People already know.
Pitching yourself no longer makes your stomach drop. You know exactly what to pitch, how to frame it and who to send it to, and your pitches get answered. You move through the media world like you belong there, because you do.
One feature turns into a podcast invitation. One quote in a trade publication puts you on a keynote shortlist. One well-placed interview brings a referral from someone you have never met. This is why we say good news travels fast.
And as a result? You're making more money than you've ever made, and spending less time on marketing than ever.
Your biggest problem now is keeping up with demand, and you're hiring team members to help you keep up with the growth.
$12,000 early-access investment through December 17. (Payment plans available.)
Start My Twelve MonthsYour investment
A full year of fractional PR support, coaching and media training.
The Media Maximizer Mastermind is $15,000 for the full year.
Join by December 17, 2026 at 11:59 pm PT and your investment is $12,000. Your 12 months start January 5, 2027, when the founding group begins together. After December 17 the investment is $15,000.
Founding bonuses:
- Media Starter KitJoin by November 25 at 11:59 pm PT and get the Founding Member Media Starter Kit: your first three months of story ideas and pitch dates already mapped for January to March 2027, plus a message map that helps you clearly articulate exactly what you want to be known for in a way that reporters understand. It arrives within two weeks of joining, so your first pitch is ready to send the week we start.
- 1:1 with GraceJoin by Wed Nov 18 at 12 pm PT and you're one of up to five members who also get a private 60-minute session with Grace, booked before January 15. Bring the story you most want covered and leave with a pitch ready to send, or map your 2027 communications plan together.
Good news travels fast. Here is the proof.
The Media Maximizer Mastermind teaches the same approach behind these Good News Grace client results:
Kuana'Ike (Hawaii nonprofit)
7 segments on Hawaii News Now's Sunrise morning show, plus an earned spot on Hi Now Daily, a segment that is typically paid placement. Their event sold out for the first time ever, and one attendee said: I signed up because I saw it on the news.
The coverage grew into an ongoing partnership and a lasting visibility boost.
Black Deported Veterans of America
Earned coverage on CBS 8 in San Diego, elevating stories tied to immigration, veteran rights, and social equity.
“We haven't found success with marketing. We did Facebook ads, and maybe one person showed up from a Facebook ad. When we worked with the news, we had seven segments on the morning show, so we could highlight seven different aspects of our event. We were able to sell out this year, and a lot of that was because people saw it on the news, which gave it credibility. We were at fire code, so we couldn't even sell any more tickets. I know nothing about getting on the news. Grace knows how to navigate the newsrooms, how to talk to them and how to get us in the door. Working with her was very valuable.”
“Working with [Grace] was an absolute game-changer. Grace is extremely knowledgeable in PR and communications, and in a short amount of time, she was able to elevate my project in ways I didn’t expect. She secured meaningful news coverage and brought a level of insight and strategy that made a real difference. She’s sharp, responsive, and just awesome to work with. If you get the chance to collaborate with her, take it.”
“My company hired Grace to do some freelance work in strategic communications this year, to help with my client load. She’s an excellent writer, she is communicative and collaborative, and delivers her work on time. She’s been my saving Grace, literally!”
“As a small business owner, I dread self-promotion and have procrastinated on getting clear about my messaging and ideal client. Over the course of two sessions, Grace asked guiding questions to help me reflect on why I love my work, the approach I bring to working with clients, and the values and mission that drive me. I finished our sessions with a revamped brand kit, clear messaging to help me articulate my value … and an action plan to execute over the next month. I’m feeling motivated and inspired!”
“Knowing that you're a person I can say, hey, what do you think about this, honestly has made me feel way more comfortable.”
A recent Media Moment Intensive client
In one three-hour session, we wrote their press release together and built a custom media list and pitch strategy. Their pitch earned coverage from local and national outlets.
Meet Grace, your Fractional PR Strategist
Grace Ditzler has spent 13 years inside the media world, and she has held nearly every seat in the room.
She started in TV news, reporting live from breaking news scenes, filling in at the anchor desk, and producing an evening newscast. As a producer, she decided which stories made air and which pitches went in the trash. As a reporter, she was the one showing up to interview, shoot, and edit the stories that ended up on TV.
After journalism, she managed communications and served as a spokesperson from inside major government and healthcare institutions, handling high-stakes messaging when it mattered most. Most recently, she was a public information officer for Seattle Fire, one of the busiest fire departments in the country.
Through Good News Grace Public Relations, she now brings that full 360-degree view of communication strategy to CEOs ready to take center stage, using her insider knowledge and relationships to secure earned media coverage.
Her guiding belief since her journalism days: No one is silent, but many are left unheard. Work to change this.
She built this program so brilliant leaders stop waiting for permission and become Essential.
Is this for you?
This is for you if:
- You are the face of your business. You have offers that sell and clients who love you, and you're ready for thousands more people to see what you've built.
- You're tired of posting every day just to be seen, and you want something that keeps working after you close your laptop.
- You have watched competitors get coverage and you want to understand exactly how it happens, so you can join that club.
- You are willing to pitch, show up on camera, engage in the community, and play a visibility long game built on relationships.
You may want to wait if:
- You are still figuring out your core business or offer.
- You need a publicist to fully execute for you right now. Click here to book a call about done-for-you 1:1 support.
- You are looking for a one-time press blast rather than an enduring media reputation.
Questions you might be asking
I pitched myself once and heard nothing back. Why would this time be different?
Silence usually means the pitch missed what that journalist needed in that moment, or your story was strong but the world was louder that week (natural disasters, politics, late-breaking news). Inside the mastermind you learn what makes a story easy to say yes to, and you build relationships so your name is already familiar when your pitch lands. One quiet inbox says nothing about whether your story is worth telling. You don't need one more credential or a bigger announcement to be newsworthy. You need the right angle, the right hook and the right person on the other end, and every one of those is learnable. You'll learn them here, and get expert eyes on every pitch before it goes out, so you'll start hearing yeses in no time.
How much time will this take?
Plan on 1 to 2 hours a week: a short lesson, drafting or refining one pitch, and a live call every other week (recorded if you can't make it). You’ll have access inside the group to ask questions, bounce ideas off of other members, and receive async support from Grace. You get out what you put in, and the members who see results show up every week.
What is the ROI on PR?
One story in an outlet your buyers trust puts you in front of a whole new audience, and they hear about you from a source they already believe. That's how coverage turns into inbound inquiries, speaking invitations and clients who arrive ready to buy, long after the story runs. And when someone asks who's the best in your field, the answer is you.
How will I know it's working before the big feature lands?
The first win is the shift in how you see your own business: story angles start showing up everywhere. From there, we track every pitch you send and media relationships you foster, and every piece of coverage that lands. You'll see progress month by month, long before the big feature arrives.
I feel confident in my work, but totally intimidated by pitching myself or talking on camera. Can this really help me do that?
The media world feels different because it is. That's why PR specialists are expensive. Inside the Media Maximizer Mastermind you learn how it works: how to talk to journalists, how to pitch with confidence and clarity, and how to follow up without feeling like you're guessing or bothering anyone.
What if a reporter twists my words?
It's one of the most common fears Grace hears, and it's exactly what media training is for. In the media training lessons and in live coaching, you practice staying on message, speaking in soundbites that are hard to take out of context, asking a reporter about their angle before you say yes, and how to get incorrect information corrected. Most reporters are ethical and care deeply about accurately sharing stories. When you show up prepared, you make that easy for them. If something ever does go sideways, your break-glass session is there.
Couldn't I just hire a publicist?
You could, and some businesses should. Many people may have hired a PR agent in the past, spent thousands, and felt like they got nothing out of it. It's always scary to hire a specialist when you personally don't understand what they're doing, or how to gauge if they're doing a good job. By joining the Media Maximizer Mastermind, you’ll learn directly from industry experts, and you’ll understand what makes a story angle newsworthy. You’ll have a PR expert reviewing your editorial calendar for a sliver of the cost of a private retainer. Later, when you hire a PR agent, you'll be in a much better position to understand exactly what they're doing, and if you're happy with their performance.
Are there payment plans?
Yes. Pay $12,000 in full, or in 12 payments of $1,000.
Will you pitch for me or introduce me to your contacts?
Inside the mastermind, Grace teaches, coaches and reviews your work, and you meet working journalists through guest calls. Pitching, outreach and personal introductions on your behalf are done-for-you work through Grace's PR retainer, which members can add whenever they're ready.
If you'd rather jump straight to having Grace do the work, click here to discuss a 1:1 done-for-you PR retainer.
What is your refund policy?
Due to the digital nature of this program, there are no refunds. This is not a membership, it's a year-long commitment with a payment plan option. If you decide to leave the program early, or do not participate, you will still be responsible for the full balance of your tuition.
“If you get the chance to collaborate with her, take it.”Rob Young
A year of fractional PR support and coaching, so you can earn the kind of media coverage that brings pre-sold clients to your door.
$12,000 early-access investment through December 17.
Join by November 25 to get a Media Starter Kit and jumpstart your 2027 communication strategy before the new year.
Join the MastermindStill have a question the page didn't answer? Email Grace grace@goodnewsgrace.com and she'll answer you personally.
